The Story of the Lost Care Bears Video Game

Did you know that the Care Bears had an Atari 2600 video game in the works at the height of their popularity in the '80s? It was designed by female programmer Laura Nikolich, who'd previously worked on the very first Spider-Man video game. Laura's Care Bears game had the various Care Bears jumping down from the clouds, and the player had to collect each of their belly symbols and arrange them in a specific order before a timer reached zero. The game was pretty much finished, but the marketing department didn't believe there was a market for children's games and pulled the plug on it. To date, a ROM of the completed game hasn't surfaced, but it remains an interesting bit of gaming history and proof that women have always worked in the video game industry.

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